{"id":1265,"date":"2025-10-15T12:41:41","date_gmt":"2025-10-15T12:41:41","guid":{"rendered":"https:\/\/www.systemelectronics.com\/inside-system-electronics-linnovazione-industriale-che-nasce-dal-core\/"},"modified":"2025-10-15T12:49:06","modified_gmt":"2025-10-15T12:49:06","slug":"inside-system-electronics-linnovazione-industriale-che-nasce-dal-core","status":"publish","type":"post","link":"https:\/\/www.systemelectronics.com\/en\/inside-system-electronics-linnovazione-industriale-che-nasce-dal-core\/","title":{"rendered":"Inside System Electronics: building industrial innovation from the Core"},"content":{"rendered":"<h3><strong>What does it take to become a reference point for tailor-made electronics in today\u2019s complex industrial landscape?<\/strong><\/h3>\n<p>At System Electronics, the answer lies in a bold blend of customization, innovation, and strategic vision. What began as an internal division of System Ceramics is now a center of excellence within the Coesia group, delivering advanced electronic and mechatronic solutions. From AI on Edge to control systems, from e-Mobility to industrial automation, we help partners move faster, think smarter, and compete harder.<\/p>\n<p>Sharing how the company is shaping the future of industrial electronics is <strong>Luca Buscherini<\/strong>, Sales Director at System Electronics.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Let\u2019s start from the beginning: what defines System Electronics\u2019 DNA today?<\/strong><\/h3>\n<p>From the origins in the ceramics sector, SE has developed into a tech partner for some of the most demanding industries. The strength lies in combining speed and flexibility with the structure and reliability of a global industrial group.<\/p>\n<p>\u201cWe design custom electronic and mechatronic solutions for industries ranging from pharma to e-Mobility,\u201d says Buscherini \u201cWhat makes us different is our ability to combine the agility of a small, highly specialized company with the process organization, procurement capabilities, and financial solidity of a large group.\u201d<\/p>\n<p>This hybrid profile is what allows SE to operate at the intersection of innovation and operational excellence: \u201cWe started in the ceramics industry, and today we\u2019re a global partner for mission-critical electronic systems.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The Company claim is \u2018Tailormade Electronics to Win\u2019. What does that mean in practice?<\/strong><\/h3>\n<p>Customization is the core of System Electronics\u2019s approach. Every solution is engineered through a modular design philosophy based on pre-tested functional blocks, allowing fast development with low risk.<\/p>\n<p>\u201cOur approach is like building with Lego,\u201d explains Buscherini \u201cWe use tested building blocks to deliver flexible, scalable, and cost-effective solutions that meet exact customer needs.\u201d<\/p>\n<p>A philosophy that is applied across the company\u2019s offering, from <strong>Copilot<\/strong> (HMI systems), to <strong>CoreXpress<\/strong> (IPCs), to <strong>Astrial<\/strong>, the AI-on-Edge platform and much more.<\/p>\n<p>\u201cMany of our clients have been working with us for decades, because they know we can build what doesn\u2019t exist yet. And our electronics are trusted even in extreme environments\u2014we manufacture components for F1 and MotoGP teams.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>How do you approach innovation and what makes it meaningful?<\/strong><\/h3>\n<p>\u201cInnovation only makes sense when it creates value,\u201d as Buscherini notes \u201cIf we can\u2019t be the cheapest, we make sure our products give customers a long-term competitive edge.\u201d<\/p>\n<p>Take <strong>Astrial<\/strong>, for instance: an ultra-compact, low-power SOM platform for AI applications at the edge.<\/p>\n<p>\u201cIt\u2019s only 7W, cyber-secure, industrial-grade, and we guarantee availability for over 10 years. That\u2019s something no one else offers in this form.\u201d<\/p>\n<p>System Electronics is also part of <strong>LiBER<\/strong>, a spin-off of the University of Bologna for the development of next-generation Li-ion batteries. Their contribution focuses on the <strong>battery formation process<\/strong>, a key step that determines safety, durability, and performance.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>What challenges does your \u201cideal\u201d client need to bring to you?<\/strong><\/h3>\n<p>SE works with companies that don\u2019t settle for off-the-shelf solutions, but are looking for more than a supplier: a tech partner who can co-design and deliver tailored systems, often under strict constraints.<\/p>\n<p>\u201cOur ideal client has a complex challenge, something standard products can\u2019t solve,\u201d explains Buscherini \u201cWe\u2019re the right partner for companies that need speed, flexibility, and end-to-end support: from design to production, certification, and after-sales.\u201d<\/p>\n<p>Sometimes, \u201cwe become their R&amp;D team. Other times, we take care of everything they don\u2019t \u00a0want to or cannot manage internally\u201d<\/p>\n<p>By handling complexity end-to-end, System Electronics allows clients to stay focused on their core business.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>System Electronics used to focus only on Coesia. What changed?<\/strong><\/h3>\n<p>For many years, the company operated exclusively as a captive supplier within the Coesia group. But lately, that model has changed radically, opening new growth paths and new markets.<\/p>\n<p>\u201cWe\u2019ve completely reshaped our sales strategy to go beyond Coesia,\u201d explains Buscherini \u201cToday, over 50% of our turnover comes from external clients.\u201d<\/p>\n<p>This shift required a full commercial reorganization: vertical industry specialists, inside sales, solution architects, and an international network of agents and partners.<\/p>\n<p>\u201cWe\u2019ve signed strategic agreements with EBV and Arduino, and we\u2019re expanding our presence in Germany, India, and North America.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>What\u2019s your long-term vision?<\/strong><\/h3>\n<p>\u201cWe want to be Coesia\u2019s electronic partner, but also a benchmark for the wider market,\u201d points out the Sales Director \u201cThat means scaling our offer, investing in services, and expanding our partner ecosystem.\u201d<\/p>\n<p>The strategic goal is clear: to become the reference in Europe for tailor-made electronics across industrial, commercial, and e-Mobility sectors, while continuing to support the Coesia group as an internal excellence center.<\/p>\n<p>\u201cWe don\u2019t hide our ambition: in our verticals, we want to be number one.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>And how are you building visibility to support this growth?<\/strong><\/h3>\n<p>Alongside business development, investing in communication and brand positioning is the key. The focus is on sector-specific events, direct engagement, and digital presence.<\/p>\n<p>\u201cWe show up where it matters, like Embedded World, SPS, industry trade fairs, and roadshows,\u201d says Buscherini \u201cBut we\u2019ve also made LinkedIn and our website the two pillars of our digital strategy.\u201d<\/p>\n<p>The message is clear and consistent: \u201cWe build the core that drives your success.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>With strong roots in in-house specialization, we\u2019re now evolving into a strategic global tech partner. Through modular engineering, tailored design, and long-term vision, we help clients tackle complexity, accelerate innovation, and create lasting value.<\/p>\n<p><strong>Are you ready to explore how we can support your next challenge? <\/strong><strong>Get in touch today.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>What does it take to become a reference point for tailor-made electronics in today\u2019s complex industrial landscape? At System Electronics, the answer lies in a bold blend of customization, innovation, and strategic vision. What began as an internal division of System Ceramics is now a center of excellence within the Coesia group, delivering advanced electronic and mechatronic solutions. From AI on Edge to control systems, from e-Mobility to industrial automation, we help partners move faster, think smarter, and compete harder. Sharing how the company is shaping the future of industrial electronics is Luca Buscherini, Sales Director at System Electronics. &nbsp; Let\u2019s start from the beginning: what defines System Electronics\u2019 DNA today? From the origins in the ceramics sector, SE has developed into a tech partner for some of the most demanding industries. The strength lies in combining speed and flexibility with the structure and reliability of a global industrial group. \u201cWe design custom electronic and mechatronic solutions for industries ranging from pharma to e-Mobility,\u201d says Buscherini \u201cWhat makes us different is our ability to combine the agility of a small, highly specialized company with the process organization, procurement capabilities, and financial solidity of a large group.\u201d This hybrid profile is what allows SE to operate at the intersection of innovation and operational excellence: \u201cWe started in the ceramics industry, and today we\u2019re a global partner for mission-critical electronic systems.\u201d &nbsp; The Company claim is \u2018Tailormade Electronics to Win\u2019. What does that mean in practice? Customization is the core of System Electronics\u2019s approach. Every solution is engineered through a modular design philosophy based on pre-tested functional blocks, allowing fast development with low risk. \u201cOur approach is like building with Lego,\u201d explains Buscherini \u201cWe use tested building blocks to deliver flexible, scalable, and cost-effective solutions that meet exact customer needs.\u201d A philosophy that is applied across the company\u2019s offering, from Copilot (HMI systems), to CoreXpress (IPCs), to Astrial, the AI-on-Edge platform and much more. \u201cMany of our clients have been working with us for decades, because they know we can build what doesn\u2019t exist yet. And our electronics are trusted even in extreme environments\u2014we manufacture components for F1 and MotoGP teams.\u201d &nbsp; How do you approach innovation and what makes it meaningful? \u201cInnovation only makes sense when it creates value,\u201d as Buscherini notes \u201cIf we can\u2019t be the cheapest, we make sure our products give customers a long-term competitive edge.\u201d Take Astrial, for instance: an ultra-compact, low-power SOM platform for AI applications at the edge. \u201cIt\u2019s only 7W, cyber-secure, industrial-grade, and we guarantee availability for over 10 years. That\u2019s something no one else offers in this form.\u201d System Electronics is also part of LiBER, a spin-off of the University of Bologna for the development of next-generation Li-ion batteries. Their contribution focuses on the battery formation process, a key step that determines safety, durability, and performance. &nbsp; What challenges does your \u201cideal\u201d client need to bring to you? SE works with companies that don\u2019t settle for off-the-shelf solutions, but are looking for more than a supplier: a tech partner who can co-design and deliver tailored systems, often under strict constraints. \u201cOur ideal client has a complex challenge, something standard products can\u2019t solve,\u201d explains Buscherini \u201cWe\u2019re the right partner for companies that need speed, flexibility, and end-to-end support: from design to production, certification, and after-sales.\u201d Sometimes, \u201cwe become their R&amp;D team. Other times, we take care of everything they don\u2019t \u00a0want to or cannot manage internally\u201d By handling complexity end-to-end, System Electronics allows clients to stay focused on their core business. &nbsp; System Electronics used to focus only on Coesia. What changed? For many years, the company operated exclusively as a captive supplier within the Coesia group. But lately, that model has changed radically, opening new growth paths and new markets. \u201cWe\u2019ve completely reshaped our sales strategy to go beyond Coesia,\u201d explains Buscherini \u201cToday, over 50% of our turnover comes from external clients.\u201d This shift required a full commercial reorganization: vertical industry specialists, inside sales, solution architects, and an international network of agents and partners. \u201cWe\u2019ve signed strategic agreements with EBV and Arduino, and we\u2019re expanding our presence in Germany, India, and North America.\u201d &nbsp; What\u2019s your long-term vision? \u201cWe want to be Coesia\u2019s electronic partner, but also a benchmark for the wider market,\u201d points out the Sales Director \u201cThat means scaling our offer, investing in services, and expanding our partner ecosystem.\u201d The strategic goal is clear: to become the reference in Europe for tailor-made electronics across industrial, commercial, and e-Mobility sectors, while continuing to support the Coesia group as an internal excellence center. \u201cWe don\u2019t hide our ambition: in our verticals, we want to be number one.\u201d &nbsp; And how are you building visibility to support this growth? Alongside business development, investing in communication and brand positioning is the key. The focus is on sector-specific events, direct engagement, and digital presence. \u201cWe show up where it matters, like Embedded World, SPS, industry trade fairs, and roadshows,\u201d says Buscherini \u201cBut we\u2019ve also made LinkedIn and our website the two pillars of our digital strategy.\u201d The message is clear and consistent: \u201cWe build the core that drives your success.\u201d &nbsp; With strong roots in in-house specialization, we\u2019re now evolving into a strategic global tech partner. Through modular engineering, tailored design, and long-term vision, we help clients tackle complexity, accelerate innovation, and create lasting value. Are you ready to explore how we can support your next challenge? Get in touch today. &nbsp;<\/p>\n","protected":false},"author":4,"featured_media":1261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/posts\/1265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/comments?post=1265"}],"version-history":[{"count":3,"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/posts\/1265\/revisions"}],"predecessor-version":[{"id":1268,"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/posts\/1265\/revisions\/1268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/media\/1261"}],"wp:attachment":[{"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/media?parent=1265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/categories?post=1265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.systemelectronics.com\/en\/wp-json\/wp\/v2\/tags?post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}