What does it take to become a reference point for tailor-made electronics in today’s complex industrial landscape?
At System Electronics, the answer lies in a bold blend of customization, innovation, and strategic vision. What began as an internal division of System Ceramics is now a center of excellence within the Coesia group, delivering advanced electronic and mechatronic solutions. From AI on Edge to control systems, from e-Mobility to industrial automation, we help partners move faster, think smarter, and compete harder.
Sharing how the company is shaping the future of industrial electronics is Luca Buscherini, Sales Director at System Electronics.
Let’s start from the beginning: what defines System Electronics’ DNA today?
From the origins in the ceramics sector, SE has developed into a tech partner for some of the most demanding industries. The strength lies in combining speed and flexibility with the structure and reliability of a global industrial group.
“We design custom electronic and mechatronic solutions for industries ranging from pharma to e-Mobility,” says Buscherini “What makes us different is our ability to combine the agility of a small, highly specialized company with the process organization, procurement capabilities, and financial solidity of a large group.”
This hybrid profile is what allows SE to operate at the intersection of innovation and operational excellence: “We started in the ceramics industry, and today we’re a global partner for mission-critical electronic systems.”
The Company claim is ‘Tailormade Electronics to Win’. What does that mean in practice?
Customization is the core of System Electronics’s approach. Every solution is engineered through a modular design philosophy based on pre-tested functional blocks, allowing fast development with low risk.
“Our approach is like building with Lego,” explains Buscherini “We use tested building blocks to deliver flexible, scalable, and cost-effective solutions that meet exact customer needs.”
A philosophy that is applied across the company’s offering, from Copilot (HMI systems), to CoreXpress (IPCs), to Astrial, the AI-on-Edge platform and much more.
“Many of our clients have been working with us for decades, because they know we can build what doesn’t exist yet. And our electronics are trusted even in extreme environments—we manufacture components for F1 and MotoGP teams.”
How do you approach innovation and what makes it meaningful?
“Innovation only makes sense when it creates value,” as Buscherini notes “If we can’t be the cheapest, we make sure our products give customers a long-term competitive edge.”
Take Astrial, for instance: an ultra-compact, low-power SOM platform for AI applications at the edge.
“It’s only 7W, cyber-secure, industrial-grade, and we guarantee availability for over 10 years. That’s something no one else offers in this form.”
System Electronics is also part of LiBER, a spin-off of the University of Bologna for the development of next-generation Li-ion batteries. Their contribution focuses on the battery formation process, a key step that determines safety, durability, and performance.
What challenges does your “ideal” client need to bring to you?
SE works with companies that don’t settle for off-the-shelf solutions, but are looking for more than a supplier: a tech partner who can co-design and deliver tailored systems, often under strict constraints.
“Our ideal client has a complex challenge, something standard products can’t solve,” explains Buscherini “We’re the right partner for companies that need speed, flexibility, and end-to-end support: from design to production, certification, and after-sales.”
Sometimes, “we become their R&D team. Other times, we take care of everything they don’t want to or cannot manage internally”
By handling complexity end-to-end, System Electronics allows clients to stay focused on their core business.
System Electronics used to focus only on Coesia. What changed?
For many years, the company operated exclusively as a captive supplier within the Coesia group. But lately, that model has changed radically, opening new growth paths and new markets.
“We’ve completely reshaped our sales strategy to go beyond Coesia,” explains Buscherini “Today, over 50% of our turnover comes from external clients.”
This shift required a full commercial reorganization: vertical industry specialists, inside sales, solution architects, and an international network of agents and partners.
“We’ve signed strategic agreements with EBV and Arduino, and we’re expanding our presence in Germany, India, and North America.”
What’s your long-term vision?
“We want to be Coesia’s electronic partner, but also a benchmark for the wider market,” points out the Sales Director “That means scaling our offer, investing in services, and expanding our partner ecosystem.”
The strategic goal is clear: to become the reference in Europe for tailor-made electronics across industrial, commercial, and e-Mobility sectors, while continuing to support the Coesia group as an internal excellence center.
“We don’t hide our ambition: in our verticals, we want to be number one.”
And how are you building visibility to support this growth?
Alongside business development, investing in communication and brand positioning is the key. The focus is on sector-specific events, direct engagement, and digital presence.
“We show up where it matters, like Embedded World, SPS, industry trade fairs, and roadshows,” says Buscherini “But we’ve also made LinkedIn and our website the two pillars of our digital strategy.”
The message is clear and consistent: “We build the core that drives your success.”
With strong roots in in-house specialization, we’re now evolving into a strategic global tech partner. Through modular engineering, tailored design, and long-term vision, we help clients tackle complexity, accelerate innovation, and create lasting value.
Are you ready to explore how we can support your next challenge? Get in touch today.